0 an occasion when a new product or service is made available to the public, not just a limited number of people, in a way that is intended to attract a lot of attention
1 to make a new product or service available to the public, not just a limited number of people, in a way that is intended to attract a lot of attention; to be made available in this way:
The game hard-launches on PS4 in the Spring.
Soft-launching is a method for gathering data on a product's usage and acceptance in the marketplace, before making it generally available as a hard launch or grand opening.
However, the system allows a maximum of 4 consecutive hard launches before locking itself out, after which it can be unlocked by driving normally for 1.5 miles.
