0 the idea that in globalization local conditions must be considered:
1 the idea that local conditions must be considered in globalization (= trading in all parts of the world):
I hope you will help me understand what is meant by this common feature of glocalization.
The global-local nexus can be expressed by one invented word 'glocalization'.
Is this feature coincidentally common to all of them, or has the idea of glocalization been imported into linguistics from elsewhere?
Those who prefer to investigate glocalization will proceed to research the past in terms that make sense to them.
The above examples suggest that things are moving towards worldwide 'glocalization' in politics, economics, and linguistics.
Despite the fact the glocalization of business suggests an emphasis on local conditions, in reality, glocalized goods typically have very little local relevance.
The third step consists in companies deciding to follow a glocalization strategy, where they simply develop local versions of their already existing global offerings.
Research into the glocalization concept also fed into this intellectual stream.
