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Omni-channel retailers carry merchandise that is customer-centric and is not specific to any channel(s).
He was one of the first marketers to use customer-centric methods, and to value direct customer input above marketers expectations or guesses about customers' needs.
This can often be done in conjunction with "customer-centric" strategies, aimed at improving the overall customer experience.
In recent studies, resilience is regarded as the next phase in the evolution of traditional, place-centric enterprise structures to highly virtualized, customer-centric structures that enable people to work anytime, anywhere.