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Recommending is closely related to cross-selling and also to advertising.
A great deal of profitable cross-selling can be achieved with new financial products from their large base of members.
Investors are bombarded by cross-selling between banks and building societies, and are exposed to the highly dubious practice of cold calling.
I accept that there are regulations that are intended to prevent that from happening, but the industry still raises concerns about the possibility of cross-selling.
Though there are some ethical issues with most cross-selling, in some cases they can be huge.
Though common, that kind of cross-selling can leave a customer feeling poorly used.
The approach to the process of cross-selling can be varied.
Selling add-on services is another form of cross-selling.
Unlike the acquiring of new business, cross-selling involves an element of risk that existing relationships with the client could be disrupted.
In practice, businesses define cross-selling in many different ways.
The third kind of cross-selling can be called selling a solution.
Broadly speaking, cross-selling takes three forms.
The objectives of cross-selling can be either to increase the income derived from the client or clients or to protect the relationship with the client or clients.
