0 a short but effective explanation that is intended to persuade someone to buy a product or accept an idea:
1 a short description of a product or business idea, especially one given to a possible investor:
If you're job-hunting, develop a a 15-second "elevator pitch" to use whenever you meet a potentially useful contact.
When you start a business, it is all about "elevator pitches", in which you express your idea in simple terms - in less time, as the term suggests, than a 30-second ride in a lift.
When I look at a website I am looking for the company's elevator pitch: what the company does, briefly explained, and some proof that it does a good job.
I am less interested in a flashy power point than a good elevator pitch.
