0 a way of setting the price for a product or service in which the price changes according to how much demand there is for it at a particular time (= how many people want to buy it or pay for it):
Dynamic pricing is the latest pricing trend that has taken the ecommerce industry by storm.
Dynamic pricing is the act of changing a price multiple times throughout the day or week.
If you've ever flown on a plane or stayed in a hotel room, you've already had direct experience with dynamic pricing.