0 used to describe the advertising and selling of medicines to the people who use them, rather than to doctors:
Medical experts have criticized the flood of direct-to-consumer advertising by drug companies.
While direct-to-consumer advertising has been implicated in expenditure growth,41,42 its contribution in relation to seniors is unclear.
They also found that processors use direct-to-consumer and wholesale markets almost equally.
A 3-stage model for assessing the probable economic effects of direct-to-consumer advertising of pharmaceuticals.
Private, direct-to-consumer marketing is emerging (8;22;31;66).
This phenomenon is perhaps best exemplified in the move toward direct-to-consumer advertising, an effort to go over or around the heads of physicians to patients themselves.
We have to ensure that we do not drift into direct-to-consumer advertising, which patients clearly do not want.
However, they have become increasingly important as outlets for direct-to-consumer sales, particularly for small wineries that do not have extensive distribution arrangements.
Revenue is also generated by direct-to-consumer sales and from leveraging corporate sponsorships.
