0 activities that use one product to advertise another:
1 the fact of advertising related products from different companies at the same time:
Cross-promotion between the book and film industries has been very successful.
Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.
2 the fact of a company advertising one of its products in or on another of its products:
The cross-promotion generated an estimated $12 million in free publicity for both clients.
The store has been doing some cross-promotion with the public libraries.
It provides energy and atmosphere, allowing for recycling and cross-promotion.
Distortion of competition can arise since there are a number of ways in which cross-subsidy or cross-promotion can take place within such integrated groups.
Their diverse portfolio of assets allowed for cross-promotion and economies of scale.
They collaborated with other international filmfestivals, which resulted mainly in exchanging parts of the program and cross-promotion.
Typically, each promotion only recognizes the legitimacy of their own titles, although cross-promotion does happen.