0 the way in which a company is seen and understood by people in general
1 the way in which a company appears to the public, and the opinion that people have about it:
It may be a fact that race, gender or language variety have potentially negative effects on corporate image and performance.
What better corporate image than 25,000 huge and expensive pieces of 'abstract expressionist' art for their bank-lobbies?
It could do its corporate image a great deal of good if it were to ride in like a white knight and save the site.
That is another reason why companies invest money in the arts—it is good for the corporate image and for their reputation among their shareholders.
It has just decided to spend a seven-figure sum on repainting all its fire engines orange, instead of red, to acquire a corporate image.
He knows that companies spend vast amounts of money creating a corporate image, and that changing one is a big decision.
They get a very good return in terms of corporate image-building.
So much for keeping the corporate image.
