0 the act of giving a company a particular design or symbol in order to advertise its products and services:
1 the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it:
Successful branding uses design to reinforce customers' visual memories.
If you are aiming for a more mass market you may need to take a new look at your branding.
Last month the company launched an aggressive new branding campaign on national TV.
By applying a branding strategy, the company has fortified its position in the face of growing competition.
